Reduce dependency on MNO:

• Offloading traffic to WiFi reduces dependency on MNO.
• Results in more balanced relationship between MNO and MVNO

Reduce network access costs:

• Considerable network access cost-saving benefits with MMC technology.
• Encouraging adoption of MMC technology by customers will increase margins.

Create differentiation trough added value:

• Build compelling, sustainable customer value-propositions.
• Differentiate and benefit from distinct competitive advantage.